Volkswagen: Social Media
Creative Development
Art Direction
Design
Animation
Video editing
Wardrobe & Styling
Agency: In-house
As the sole designer on the Content Studio team, I helped curate Volkswagen’s visual presence across Instagram, Facebook, TikTok, and Pinterest. I art directed photoshoots and created designs for evergreen content, campaigns, and seasonal moments. Our team collaborated closely with internal Brand, Product, and .com teams, as well as external partners like U.S. Soccer.
Through strategic design and creative direction, I contributed to audience growth of over 300K followers, generated more than one million impressions, and consistently surpassed annual benchmarks for engagement and sharing.
“Swipe to” series
World Beetle Day
Evergreen TikTok Content
Loyalty Bonus offer
“McFaddens” Owner Story
Jamie Orr x Ketchup Campaign
Halloween
SNL x ID. Buzz Teaser
Fourth of July
Instagram Stories
Videos
In addition to designing static assets, I collaborated with an in-house shooter/editor and our production partner, Third Story Films, to produce social-first videos and campaign extensions. These efforts significantly expanded our reach and visibility, driving engagement into the millions.
VW x US Soccer Training Top Reveal
Art Director, Graphics
New York Auto Show
Art Director, Shooter, Editor
Evergreen Content
Art Director, Editor
Enthusiast Content
Art Director, Editor
US Soccer Partnership
Art Director, Graphics
VW x Kong Campaign
Art Director, Graphics, Editor
VW Golf GTI Campaign Teaser
Art director
“Charlene’s Cabrio” Owner Story
Art director, Graphics